What We Do
Advisory Built for the Real Rhythm of Retail.
Not theory. Not templates. Your numbers, your business, every month. We sit with independent retailers -- boutique apparel, gift shops, golf pro shops, ski shops, and specialty stores -- and build a plan that actually works.
Built for independent specialty retailers with $1M to $20M in revenue. Too complex for DIY. Too important for guesswork.
Retail Performance Advisory
This is the flagship advisory relationship -- the monthly recurring engagement that ties everything together.
Beyond the numbers, you need an advisor who understands the full picture of retail operations. Someone who has been in the stores, worked with the buyers, managed the floor, and seen what separates retailers who grow from retailers who just stay busy.
We provide guidance on forecasting, margin improvement, markdown strategy, cash flow planning, seasonal preparation, and operational priorities. We develop a customized action plan for your particular needs, which may include merchandising, marketing, promotions, sales training, and organizing buyer groups to help you sell your products.
Through the Winning at Business process, we look at the retailer's two greatest assets: Inventory and People. We work with clients to strategically implement day-to-day successful business practices that help in all aspects of the business.
Every class is reviewed twice every month before being reviewed with our clients. The initial markup is analyzed by classification to be sure your store is competitive. We review markdowns to make sure your store is aggressive enough. We calculate and discuss the maintained markup (gross profit) to be sure you are profitable in every classification, over and above what it takes to run the business.
Deliverables
- Forecasting and seasonal planning guidance
- Margin improvement recommendations
- Markdown timing and strategy support
- Operational priority setting
- Customized action plans
- Between-meeting availability for key decisions
- Monthly strategy call with action list
Outcome
You have a trusted advisor who works alongside you -- not above you -- keeping your business moving in the right direction every month. Better decisions, better inventory control, better financial outcomes.
Open-to-Buy Planning
Every smart buying decision starts with knowing how much you can spend. That sounds obvious, but the majority of independent retailers buy based on gut feel, vendor pressure, or last year's numbers and hope it works out. It usually does not.
Open-to-Buy (OTB) is the planning discipline that changes this. We build and maintain a monthly OTB plan tied to your actual sales history, current inventory position, and forward-looking targets. Every classification in your store gets its own plan. Every number ties back to your real cash flow.
The result: you know exactly how much to buy, when to buy it, and in which categories. You stop overbuying in slow classifications and underbuying in strong ones. You reduce markdown pressure because you are not stuck with inventory that should never have been purchased.
Our forecasts predict sales in each classification with greater than 90% accuracy most months. We forecast sales, inventories, and markdowns 10 months in advance. We do not tell you what to buy -- we tell you how much to buy, based on your customers' actual purchasing trends.
Deliverables
- Monthly OTB plan updated against actuals
- Category-level buying allocations
- Receipt and on-order tracking
- Markdown and clearance planning support
- Seasonal buying cycle built into every classification
- Between-meeting availability for key buying decisions
Outcome
You buy with confidence, protect your cash, and reduce end-of-season markdowns. Your inventory becomes an asset again, not a liability.
Inventory and Class Analysis
Think of the retail business as having two parts: Merchandising and Operations. On the merchandising side, the critical metrics are markup, markdown, maintained margin, turnover, stock-to-sales ratio, and GMROI. Most retailers track some of these numbers. Very few use them to make better decisions at the classification level.
We break your store into separate inventory classifications and analyze each one as its own profit center. We look at sell-through rates, aging, stock-to-sales ratios, and margin contribution by class. We identify which classifications are performing, which are stagnant, and where your assortment is out of balance.
This is the foundation of better buying decisions. When you can see that Class A is turning 4 times a year with strong margins while Class B is turning 1.5 times with heavy markdowns, the path forward becomes clear. You put cash into what works and stop funding what does not.
We make sure you are putting your cash into classifications that can help maximize opportunities within the business and not putting cash into something you cannot profitably sell.
Deliverables
- Class-level sell-through analysis
- Stagnant inventory identification and action plan
- Assortment gap and overstock review
- Stock-to-sales ratio tracking by classification
- GMROI calculation by class
- Markdown and clearance strategy support
Outcome
You see exactly where your inventory dollars are working and where they are trapped. You make sharper buying decisions, reduce dead stock, and improve turnover across every classification.
Monthly Financial Review
On the operational side of retail, the critical numbers are expense management, cash flow, capital and asset management, income statement, and net worth. These are the numbers that determine whether your business survives, stagnates, or grows.
Each month we review your P&L, balance sheet, and key financial indicators alongside your inventory position. We analyze, review, and make recommendations about all areas of Expense Management. We build a cash flow projection that yields positive results.
The break-even analysis is a critical piece of this work. The break-even is the point where contribution dollars exactly equal fixed expenses -- the company has not made a profit but there are no losses either. This is a critical number for every business and is built together and reviewed with the client. Many owners are surprised by this amount. Some businesses are operating below break-even, which means they are not generating enough revenue to cover fixed costs.
We are happy to work together with your accountant or outside CPA in reviewing the Income Statement and Balance Sheet, as well as all areas of Asset Management.
Deliverables
- Monthly P&L and balance sheet review
- Gross margin and turnover analysis
- Cash flow position tied to inventory
- Break-even analysis built and maintained
- Month-over-month and year-over-year performance comparison
- Expense management recommendations
Outcome
You always know exactly where the business stands financially. You understand your break-even, your cash position, and your margin trends. No surprises at year-end. No guessing.
All services are delivered through a recurring monthly engagement. We do not do one-off audits. We work with retailers who are committed to running a tighter, more intentional operation. There is no long-term contract. Just a handshake agreement: if you are achieving results, you will want to continue. Most of our clients are referrals from satisfied clients. That tells you everything.
Book a Retail Planning Call